Founded in , the company now has approximately 1, studios under all of its brands, and despite the pandemic, Xponential Fitness experienced growth in Xponential is just one example that illustrates how the consumer demand for community, innovation and connectivity has been fuelled to whole new levels by the pandemic.
To many people, the gym is about more than exercise. And while the experience may now be mostly online, this has never been more true. What many might not realize is that your retention strategy starts the moment a new member signs up: there are studies to prove that if your members are correctly onboarded, they are likely to stay loyal for longer. In his landmark study , fitness industry retention and acquisition expert Dr.
Even with the best of intentions, it can sometimes take a lot for new members to stick to a routine. So, what can you do to help them stay on track? This presents a gym owner with a significant opportunity to connect with more members in a more meaningful way. Sadly, membership cancellations are part of the business.
One way to pick up on problems that could be causing gym members to leave you is a gym membership cancellation survey. Take the chance to ask members why they are leaving. Of course, there are understandable reasons why a member may leave but, it could be something within your control.
The survey lets you know the reason behind a cancellation. Home fitness has been growing since long before COVID, but its popularity has surged during the pandemic: the convenience and flexibility of online fitness can no longer be ignored as people strive to keep physical activity levels up with home workouts. In Ireland, when gyms had reopened and stayed open before the most recent lockdown period, online was shown to be helping increase activity levels beyond pre-COVID levels.
This, the report suggests, will drive fitness business owners to adopt a hybrid model as they search for revenue streams in the future. As we know by now, with gyms and fitness studios closed, people are working out from home, causing a surge in sales of home gym equipment.
A report prepared on behalf eBay. The report found that between March and April , online sales of fitness equipment increased up to 20 times in some categories compared to the same timeframe in For now, this means that members can get the most from working out at home.
In the long run, it means that members will be equipped to continue working out both at home and in the gym. This reinforces that providing a flexible hybrid offering is essential for gyms and fitness studios if they want to increase their memberships, and ensure long-term retention. This stacks up pretty poorly with other things we pay a monthly fee for: We spend 5x more on a gym membership than we do on Netflix per month — and we use it 10x less frequently!
So, why do we keep signing up? Okay, so how do I work out for cheaper? One alternative is to simply build your own home gym. Also highly recommended and free! Business and tech news in 5 minutes or less. Thank you for subscribing.
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Sign up for the news that slaps. We use cookies to make the Hustle website a better place. Here are 41 surprising gym membership facts and fitness statistics that are shaping the health industry. As you can see, January is notoriously the busiest time of the year for not only gym owners, but personal trainers, supplement companies, and other individuals and facilities that operate in the fitness industry. But if you want to get started earlier in the year, try to hold off until the end of February or even March to avoid the influx and receive more personalized attention from the staff.
Since inconvenient locations appear to be one of the main dropout causes, it may be in the best interest of new gym owners to consider proximity to their target market more or as important than other decisions when establishing a facility.
Additionally, owners need to be intimately connected with the needs and wants of their market. Since membership cost and quality equipment are also strong factors that affect retention, a gym should consider creative sale promotions, ways to inflate the perceived value of their memberships, and focus on regular equipment maintenance to keep their clients happy.
When it comes to gender statistics, men and women join the gym at about the same rate, but men are more likely to form an interest and stick with it. If your goal is to build muscle like a superhero or get shredded like a fitness model, two workouts per week makes for a slow pace.
A better frequency for strength training requires that you hit the gym times per week to create your own muscular transformation. And that last statistic about lying should have made you chuckle and wag your finger in disapproval. Over Alternatively, about 9 million gym-goers without memberships visit the gym 24 days per year on average. Where do you fall in these statistics? Most people go to the gym right before going to the office and after getting out of work.
College gyms are typically busier in just the evening since most students struggle to get up earlier. Gym attendance has generally been an issue for owners since the establishment of commercial health clubs.
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