While all these are indeed all-new generation cars and developed from scratch, the company has still stuck with the brand names that connect with the masses. Maruti Suzuki Zen is also likely to make a comeback in an all new avatar.
The Zen brand was first launched 15 years ago in as a hatchback but this time around going with the trends the Zen in all possibility will be a compact SUV or a small crossover. Sources close to the development say that the company has received a good response to the Maruti Suzuki Future S concept and the company is working on developing new small SUVs.
Product development is a continuous and long process, the company has not officially confirmed this development and any more details on this is based on pure speculation. In the past, Maruti Suzuki has bought back the Baleno brand which is among the top-selling cars in India. Maruti Suzuki Zen has been a popular car among the kids grew up in the late s and who are now the prospective new car buyers. There is a good nostalgic connect with the brand and reviving old brands has always led to a good, profitable business decision.
On the lark scheme of things, Maruti Suzuki also now has two sets of dealerships to cater and its partnership with Toyota will also help in rolling out new products rather quickly. Call it the Alto, Zen or a new brand altogether, the new SUV will be future ready with electrification option right from the word go.
The size and the proportion of Future S concept fit well in the Indian market with the tall stance and compact size. There are more reasons for Maruti Suzuki to revive its Zen brand. Well, some of our sources in the know say that expect Maruti Suzuki to revive an old brand with the launch of the new sub-compact SUV. Maruti Suzuki has already tasted success by reviving the Baleno brand into the premium hatch segment and the model is the highest-selling car from its NEXA channel.
A source further confirmed that Maruti Suzuki is working on multiple new products and new-product strategy is a continuous process.
But there is a possibility for the brand Zen to make a comeback. Maruti Suzuki Zen was a popular car and during its time it was one of the top new cars for first-time buyers. Zen was also a profitable product and a known brand brings in more trust and connects easily with the customer. Further, a theory also says that Maruti Suzuki might add a new member to its Alto family to further add to the success story of Alto.
Maruti Suzuki Alto has been the most sold car in India for decades now and has become a household name as the Maruti Adding a new SUV-ish vehicle to the Alto brand is one of the other possibility. The other possible brand to be revived by the market leader could be the A-Star but probabilities seem low for the same.
SUVs are posting better than ever growth in India and the change in the customer preferences now demands a unique character on the vehicles even at entry-level. The production version of this SUV has a good potential to make a profitable car in the sub-compact space.
While it took time to gain popularity, Zen gradually carved a space for itself in India and was one of the top selling models in the 90s. It has undergone a number of changes and was at one point offered with an automatic and diesel variant.
However, many felt its legacy died when Maruti discontinued the jellybean shape of the car in , replacing it with the popular tall boy design. At the time, the company expected to sell at least 5, units every month, but failed to achieve that target. Share Via. Get our Daily News Capsule Subscribe. Thank you for subscribing to our Daily News Capsule newsletter.
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