Look it up! Oh, and yes, he helped invent hand sanitizer. So get inspired, get busy, and get that money! When I first met Perry Belcher, it was daunting. When he speaks at conventions, the audience burns up notepads with a passion heretofore reserved for teenage girls at a Bieber concert. Google it. From brilliant successes and, yes, even utter, cataclysmic failures. Hunkering down for a Perry tale is like stumbling into the living room on Christmas morning Wait…you co-invented hand sanitizer????
Before reading any further, please read this article from the Huffington Post about Perry. As comfortable in the boardroom as he is at the local bar, people recognize immediately that this guy just has…something…different about him. Admittedly, those of us who have been smart enough to recognize that can get a little greedy. Sometimes that time is because we need a vital kernel of knowledge to guarantee success under his leadership.
Other times, we just want to hear one of those stories. We have been hogging Perry to ourselves in Hawk Group Media and Associated Interests management, his two founding ventures. Ever since in the s, Belcher has been involved in many businesses already. He was also able to build one of the world-renowned digital marketing training companies, Digital Marketer, together with his partner Ryan Deiss.
Perry always highlights that these are due to his expertise in marketing and storytelling. Perry once conducted an experiment wherein a wide variety of stories from different individuals are added in the description page of products. Once the products have been listed, these items were sold by as much as 60 times. Perry mainly uses his background in multi-location retailing, importing, and manufacturing to help businesses and brands. Hence, this is why Belcher became one of the leaders in the online commerce industry.
In between building successful companies, Perry Belcher had some spat with the law. You can read more about it online. However, this post will focus on how he was able to rise up again and striving more.
Belcher can connect the customer to a product and influencing them to make the purchase. In , together with Ryan Deiss, he founded Traffic and Conversion Summit which is one of the largest digital marketing events in North America focused on helping professionals and agencies drive traffic and ultimately drive sales. On the other side h e also runs and owned Olympus Peak Media and DigitalMarketer which are both a digital marketing and membership company with over millions of annual readers and thousands of clients.
Together with his empire of companies, Perry Belcher aims to share his expertise in online marketing and commerce partnered with storytelling. In fact, he revolutionized sales copywriting with his 21 step sales copy secret which he developed to help businesses build awareness and excitement about their new products and services.
With all of these, Belcher always aims to highlight the importance of Customer Value Optimization CVO which ensures that the target market really does get the real value from any company regardless of the type of their transaction. Every successful individual has more or less a list of what worked for him to be successful. In the case of Perry Belcher , he was able to keep these on top of his minds whenever he ventures into a new online business. He follows both creativity and innovation in searching for the best solution which mainly reflects on how he became a success in the field.
With an understanding in executing a wide array of research tools, he gathers and compiles information regarding the trends in the market and uses these data to formulate data-driven action plans. Belcher believed that before launching a product, business, or anything, it is key to have a set of dedicated and brilliant minds that are available for brainstorming and research as this speeds up the process of conceptualizing ideas and making concrete decisions.
Belcher avoids one-time successes as this hinders him in gaining more success. Due to this, he focuses on building businesses with longevity in mind and ensuring that they have value-based thinking when it comes to growth and planning so that it can run independently with the aid of his business partners.
He believes that it is of utmost importance that marketers offer a wide array of products and services and maximizes the benefit of hundreds of tools online in order to increase their sales and revenues. In fact, he mastered how to sell four types of online products which help him diversify his market and maximize the businesses he creates. Perry maximizes the benefits of new media. He quickly adapts to new platforms and marketing techniques such as Facebook advertising and Youtube video-sharing as he believes that these platforms can generate more visibility and increase the sales of his businesses.
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