Think of it like a logo makeover that works with design elements that are already in place. The renowned credit card company retained its signature circles and colors, simply bringing its name into the future with modernized typography. A logo redesign, on the other hand, is like dramatic plastic surgery. You may be ready to give your logo a complete overhaul, but before you deconstruct it completely, consider the current design elements that are representing your organization effectively. This may be specific colors, a type style or a certain capitalization of your company name.
A major challenge with redesigning your logo is disrupting the visual connection that your customers have with your old logo. Take some time to understand how your customers are relating to your current logo and explore the possible consequences of a dramatic rebranding.
Will your existing customers be confused? This is a big step for you and your company. Either way you will have to update your logo across all platforms and company materials think: email signature, web masthead, Twitter handle, Facebook and LinkedIn pages, and so on.
Refer to this handy checklist when starting the logo updating process and congrats on taking the chance on a fresh new logo! Want to learn more about logo design? Check out our article on how to design a logo. Designers, check out these contests so you can start building your career.
Get a design. Designing logos is big business, as is their protection. They are intellectual property. We should care about their design, and about the changes that they undergo.
That is, creating and maintaining logos requires a deep understanding of the business, its aspirations, and its exposure to a consumer base whose first impression is visual. In addition, the design process and protecting the design will increasingly require trademark law to incorporate an array of complex, non-legal disciplines. For the lawyer, explaining these disciplines to a judge or trademark examining attorney might be difficult but nonetheless worthwhile.
On the other hand, bringing the relevant concepts into play might complicate the arguments more than is necessary to achieve the desired result. A proper balance will be crucial. In the meantime, however, identifying experts who are knowledgeable in these disciplines will likely be a good starting point for any trademark attorney. Should We Care? Penji team has professional graphic designers to help you.
Are you still using the old version of your logo? If you are not convinced that it has to change to a flat design, here are the reasons that might change your mind. If you are running a business, it is essential that you understand what your market wants. And we are not just talking about altering your products and services.
Even your logos and other marketing materials must level with your audience. In this case, flat design is generally what people like today.
We want everything clean, crisp, and classy. Most of us would rather choose function over aesthetics. The bulk of the market uses smartphones or tablets. Having said that, simpler designs look way better on screens. You want people to remember as much detail as they can from your logo. This is an effective strategy if you want to address brand recall.
In addition, flat logo designs are more flexible. You can easily scale it depending on your needs. Since flat designs require lesser elements, these are generally easy to create. This leaves our graphic designers to think better and do more.
Please take note though that the brainstorming process should not be compromised. Think back to the last time your logo was refreshed and consider whether signs of age are beginning to show.
Companies that were established long before the digital age may find that their logos look great on letterhead but not so great as profile images or in digital ad creative. Modern design in our current moment is all about simplicity, and fortunately logos without too much complexity usually look best on the web.
When your company first got started and a logo was designed, it was probably perfectly emblematic of what you stood for. But we all know that no company remains static for long. Companies grow and evolve drastically over time. New services, products, and company missions are introduced. Mergers and acquisitions take place.
Company changes are usually things to be celebrated -- they are often brought about by growth and development. A logo redesign can be just the thing to help signal a new direction. BP introduced a stylized sunflower with modern shades of yellow and green to match their increased focus on environmentalism. Many companies start out small and spend a few years fighting for survival. As the company grows and becomes better known, however, that scrappy logo might no longer cut it.
Once your company determines that the time has come for a logo redesign, there are a few things to keep in mind as you begin the process. Companies that have long and storied histories usually have logos that are immediately identifiable.
The logo alone can conjure intense feelings for the viewer who has come to associate the logo with the brand and the brand with positive experiences or memories. A single swoosh makes people think of the athleticism and perseverance that Nike has come to embody.
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